About CRA
Curran Research Associates is a boutique research and consulting agency with local, national and international links. Since 2003, we have provided high level and innovative qualitative research to clients ranging from start-ups through to some of NZ’s largest corporates and multinationals. We also provide consulting to NZ and overseas research agencies when they need specialist senior resource.
About Karin Curran
One of NZ’s most experienced qualitative research and insights practitioners. Using face-to-face and online methodologies, she works with end clients and research agencies.
Our Approach
A one-size-fits-all product generally does not deliver value to the diversity of people who need research and insights. That is why we craft an approach tailored to meet your individual needs at that point in time.
Services
Areas
- New product or service development
- Product or service evaluation (customer experience)
- Communications research and evaluation
- Customer or employee relationship evaluation
- Organisational research
- Customer journey mapping
- Advertising research
People
- B2B: all levels including C-suite executives
- Healthcare professionals: nurses, GPs, pharmacists, and specialists – community and hospital-based
- Consumers: new mums, HNWI, economically disadvantaged, people with chronic illnesses, people considering insurance, international travellers, home owners, and everyone in between
Industries
- Pharmaceuticals & healthcare
- ICT (telecommunications & technology)
- Financial services (banking and insurance)
- Public and private sector; profit and not-for-profit companies
- Building, construction & renovation
- Travel & tourism
Qualitative Research Methodologies
Good qualitative research is more than an interesting story. A top researcher uncovers the underlying themes and issues and uses them to create strategic yet grounded insights and practical recommendations. The specific methodology is merely the tool that makes research possible. Having more tools available increases the likelihood that the right one can be applied with the most power and precision.
Following are just three of our most-utilised approaches. They can be used in combination and each has variations to suit the circumstances.
Contact us
- Karin Curran
- +64 (0) 21 241 3988
